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Women in all corners of the globe swear by something different to keep their skin looking youthful, and thanks to global commerce and communication, we can now share their prized secrets. This article explores some of the international contributions to the billion-pound in North America is still a league ahead of us. Alongside stalwarts Avon and Elizabeth Arden, newer brands, such as celeb-favourites Kate Somerville and Sonya Dakar have become household names. Thanks to Oprah’s firm endorsement, Hope in a Jar from Philosophy has elevated the brand’s status and Bliss products are must-haves for anyone who can’t afford the cha-ching price of a facial at the New York spa? and even for those who can. Especially the Triple Oxygen Instant Energizing Mask; Steep Clean is a firm favourite too.

AUSTRALASIA

With such intense sun exposure, wrinkles are a prime concern for Aussies. Up the top end of the scale, Rebecca Körner has continued the family business of anti-ageing dermatology pioneered by her Austro-Hungarian grandmother in the early 1900s. The result is an underground brand that’s been exciting savvy beauty sleuths for a while now. Packed with killer antioxidants, Körner’s Loaded: The Anti-Ager is the cat’s pyjamas of anti-ageing skin products. All-natural Jurlique formulates its range of skin problem-solvers with organic and biodynamic ingredients, including preservatives. Recovery Gel, in particular, has earned cult status among beauty junkies. Animal-cruelty activists might not approve, but Golden Emu Oil has recently been recognised as one of those illusive multi-tasking beauty products that no women, or metrosexual man, should overlook. Packed with essential Omegas 3,6 and 9, it is both anti-ageing and a great stress-relieving, all-over body moisturiser that soothes tired and aching muscles. Demi Moore swears by it. Sun protection is a top priority, of course, and all-natural SPF brand Invisible Zinc is gaining notoriety for its range of clear and tinted moisturisers for face and body. Having a scantily clad Elle Macpherson fronting the campaign presumably hasn’t hindered their success either. A few co-ordinates over, in New Zealand, along with Manuka Honey and Flight of the Conchords, natives are also justly proud of Trilogy. Packed with Vitamins and Essential Fatty Acids, these all-natural skin products smell so good you can almost taste the fresh mountain air infused into every jar.

JAPAN

Given their penchant for perfection (here we’d call it OCD, there it’s just normal), it is little wonder the Japanese love functional beauty products. As well as cute, kitch designs that have infiltrated , it saved the starlet from stunt-induced bruise hell.

About the author

Elspeth Waters is the editor of Cult Beauty (http://www.cultbeauty.co.uk), a savvy independent online beauty boutique and guide, which cherry picks the best in global cosmetics, backed by consumer trial and expert opinion.

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